Apple is partnering with Google to enhance its virtual assistant Siri and integrate other artificial intelligence features into the iPhone, aiming to catch up in the rapidly evolving AI landscape. The collaboration will leverage Google's Gemini technology to power a suite of AI features dubbed “Apple Intelligence” across its products. This move comes after Apple's earlier struggles with its AI development, with many promised features remaining in development while competitors like Google and Samsung have been actively rolling out their own AI technologies. The deal is seen as a significant validation for Google's AI advancements, and is aimed at transforming Siri into a more conversational and versatile multitasker. Google's parent company, Alphabet Inc., recently surpassed Apple in market value, with Apple acknowledging delays in its Siri upgrade to 2026.